What Is Facebook Pixel & How Can It Help Your Business

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What is Facebook pixel?

Facebook pixel is a bit of code that you place on your website that allows you to track conversions from Facebook Ads, optimise ads based on users who have visited your website, build targeted audiences for future Facebook Ads and re-market to people who have visited your website.

Benefits of using a Facebook pixel

Collecting information about the people who visit your website and their interest allows you to build targeted adverts on Facebook that will have a higher return on investment (ROI).

Benefits include:

Tracking Conversions

The Facebook pixel allows you to monitor what people do once they visit your website after clicking on your Facebook Ad, this will enable you to see if your advertising is working or not.

You can even track customers across multiple devices, so you know if people tend to see your adverts on their mobile but switch to a desktop before buying online. This information can be used for you to tweak your advertising to improve the ROI.


The Facebook Pixel also allows you to show Ads to people who have already visited your website. People don’t always buy on their first visit to a website, tracking who visits your site allows you to remind them about your company, services and products.

This feature alone is why you should install the Facebook pixel on your website now even if you don’t plan on using it straight away so you can start building your audience information.

Create lookalike audiences

Facebook has a fantastic feature where you can use the information you have gathered from existing website visitors to create lookalike audiences to advertise too. It can analyse data such as people who have similar likes, interests, and demographics.

Run effective ads

The Facebook Pixel allows you to improve your ads based on tracking how will they convert. You can also use Facebook pixel data to ensure your ads are seen by the people who are most likely to take your desired action.

If you need help with setting up your Facebook Pixel or running Facebook Ads? Get in touch with us today!