Red Fifteen Media https://red15.media Premium Pay Monthly Web Design Thu, 10 Oct 2019 06:16:42 +0000 en-GB hourly 1 https://wordpress.org/?v=5.2.4 What are SMART goals? https://red15.media/what-are-smart-goals/ Sat, 14 Sep 2019 06:49:39 +0000 https://blog.red15.media/?p=222110 The SMART acronym is a framework that will enable you to write goals that drive greater impact. Write goals with each of these aspects in mind, and you’ll be able to quantify how far you’ve come and how far you have left to go against your goal.

When you reach the milestone you articulated in your SMART goal, you’ll be able to celebrate knowing that you achieved something tangible and impactful.

What is a SMART goal?

The letters of SMART stand for:

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Time-Bound

 

What does each letter of the SMART acronym actually mean?

While we run through the definition behind each aspect of the SMART framework, we’ll apply the framework to a real-world example as we go.

Let’s start with a basic, non-SMART goal as our example — “I want to get fitter.”

1. Specific

Goal setting is often associated with striving toward our highest aspirations, and actually reaching those aspirations can seem daunting. Specificity helps us determine the path between where we are, and where we want to be.

“Getting fitter” is ambiguous. There are innumerable ways to get more fit, and everyone has their own definition of fitness — for instance, are you looking to lose weight? Perform more push-ups? Cut a minute off your mile time?

When a goal isn’t specific, there is no way to tell whether the actions you’re taking are going to help you achieve that goal. If your specific fitness goal is actually to increase the number of push-ups you can do at one time, following a running plan isn’t going to be very helpful in getting you to your true goal.

A specific goal is one that makes your next steps clear — or, at the very least, narrows down the potential next steps you might take.

To specify what we mean by “I want to get fitter,” I’ll alter our example goal to read, “I want to be able to do more push-ups.”

2. Measurable

When a goal is measurable, you can easily track your progress. Typically, this means that a number will be attached to your goal.

A numerical goal is valuable for many reasons. In addition to giving you something to strive toward, you’ll be able to celebrate a victory when you reach the final benchmark.

If you say that you just want to do more push-ups”, for instance, does that mean that you want to be able to complete just one more push-up per session, or that you want to double the number of push-ups you can do overall? One goal will take a lot more time and dedication to achieve than the other.

Let’s say I can do ten push-ups in a row right now. To allow us to measure our progress against our final goal and know when we’ve reached a milestone, we’ll edit our push-ups goal to read, “I want to be able to do 25 push-ups in a row.”

3. Attainable

I’ve set some pretty lofty goals before and if you’re reading this, you’re probably a self-motivated person, too.

Big aspirations are admirable, but it’s important to balance long-term goals with more achievable, short-term goals.

Setting attainable goals is all about looking at what you’ve done so far and adjusting your goals to be realistic relative to those benchmarks.

To consider the point in more concrete terms, think about business growth rates — if your company has been selling 2% more product each month for the past 12 months, aiming to sell 15% more product next month would be an unrealistic goal. Keep in mind that 2% growth is the status quo — so a good stretch goal might be selling 3 or 4% more product next month. Selling 4% more product would still be doubling your month-over-month growth.

Attainable goals are useful because they help you maintain momentum. It can be hugely discouraging to miss huge targets, whereas consistently making small gains will encourage you to continue delivering wins.

Each month, you’ll be aiming for the familiar satisfaction of hitting your target rather than dreading another seemingly major miss.

For instance, to make our example goal a bit more attainable, I’ll move the target from 25 push-ups to 20 push-ups. There’s still a significant amount of work required to get to where I want to be, but I’ll be able to celebrate a huge achievement — doubling the amount of push-ups I can do — and use that momentum and celebration to drive me to set a goal of doing 25 push-ups soon after I achieve my goal of 20.

Consider what you’ve done in the past in relation to the goal you’re in the process of setting, and adjust it accordingly.

4. Relevant

Relevant goals are ones that will help you move in the direction you truly desire. You can allocate your time to an infinite amount of activities, but which activities will actually push you closest to your ultimate goals?

It’s a common trap to feel like we’re being productive when we’re busy, even if our action isn’t creating a meaningful impact.

In the beginning, our example goal was to “get fitter.” To make sure our goal is relevant, we need to ask ourselves whether following through on this goal will really help us get to where we want to be.

In the case of our push-up goal, the answer is yes. Push-ups engage several muscle groups, including your back, arms, shoulders, and core, and doing a significant number consecutively can definitely elevate your heart rate. Therefore, executing on this goal will improve my muscular strength and perhaps even my cardiovascular strength, both of which are key elements to overall fitness.

Ask yourself whether the goal you’ve set is going to create real impact on your overarching targets, and adapt it or identify a way to track impact if the answer is currently no.

I’ll adjust our example goal to include its overarching purpose: “I want to be able to do 20 push-ups in a row to improve my overall muscular fitness.”

5. Time-bound

The final letter of the SMART acronym stands for time-bound. You should always aim to accomplish your goal within a specific time period. Adding in a time frame will not only motivate you to take steps every day toward your goal, but also allow you to track how much progress you’ve made against your goal versus the time that’s passed.

If I’m aiming to increase the number of push-ups I can do by ten in two months, I’m able to set a midpoint milestone of adding five push-ups in the first month. If a month passes and I’ve only increased the number by three, I’ll know I need to ramp up my efforts, re-evaluate my strategy for increasing my push-up strength, or adjust the time frame I initially chose.

Additionally, a time frame can help you chart your progress. I’ll make our example goal time-bound by saying, “I want to be able to do 20 consecutive push-ups two months from today to improve my overall muscular fitness.” Now, I have a goal that clarifies the path to where I want to be.

 

Before I made my goal SMART, it would’ve been easy for me to make excuses. It wasn’t clear how I’d measure whether I’d gotten fitter, or when I was going to check-in with myself to see whether I had.

With my new SMART goal, I have a clear target to aim for and metric for success. I can quickly evaluate whether I’m on pace with achieving my goal or behind, and I can celebrate the achievement when it does come because it’s a realistic metric that’s relevant to my ultimate goal.

]]>
10 Step Website Planning Guide https://red15.media/10-step-website-planning-guide/ Tue, 20 Aug 2019 13:37:20 +0000 https://www.redfifteen.dev.cc/?p=216137 Website planning can be an intimidating task for any company or organisation. If you do it well, your website will achieve the goals you’ve mapped out for it; the impact design you’re after, the features your customers will love and the functionality that reaps the ROI you’ve set your sights on.

Not New to the Web?

Obviously, the web is not new marketing ground… we’re very familiar with website redevelopment as companies grow, gain a new focus, retool, restaff, need new technologies for communicating or selling or just plain wear out their old website design.

1. DEFINE THE OBJECTIVE OF YOUR SITE.

It could be to…

  • Generate income
  • Develop name recognition or enhance company image
  • Sell products to consumers or wholesalers
  • Develop a national or global market for your business

2. DEFINE YOUR AUDIENCE.

Think expansively. You might be…

  • Selling products to the public
  • Providing business-to-business services
  • Offering expertise to other professionals in the field A
  • Ask…who, besides direct customers, might view or use your site? Competitors? Suppliers? Jot down scenarios in which different types of visitors come to your site and try to think about how you would address each of their needs.

3. PINPOINT YOUR EDGE.

What is your…

  • Competitive angle: price, quality, service, and uniqueness of product or service
  • The primary point of differentiation

Will you do a better job of marketing than your competition? Can you bring to the table special products, knowledge, contacts, and sources?

4. RESEARCH SIMILAR SITES.

It’s helpful to…

  • Look at similar organisations or businesses, sites dealing with similar services, products or even your supplier’s web sites.
  • Make lists of content, features, and design elements you like and don’t like.

5. CONSIDER SITE FEATURES AND FUNCTIONALITY.

This could include…

  • Special forms to gather leads, quote requests, general contact, questionnaires, etc
  • E-commerce shopping cart or order forms
  • Content management package so you can update your site in-house
  • Audio, video, blogs or other Social Media integration
  • Dynamic navigation menus
  • Special graphics, slideshows, tabbed navigation or content sliders
  • Email marketing integration

6. MAKE A BUDGET FOR THE SITE.

A web site should be integrated into your existing and long-term business goals and not considered a one-time marketing expense. Budget for the initial cost of site design and development, but also keep in mind that you’ll want to update your site just like you make changes and updates to your business.

7. CONSIDER YOUR MARKETING STRATEGY.

Coordinate your online and print media design plans. Budget for search engine optimisation, Internet marketing, email newsletters and site announcements, as well as offline marketing like newsletters, postcards or other print media.

8. REGISTER A DOMAIN NAME.

You’ll need to find a Domain Name that is available and pay the yearly fee (£5 – £35 a year).

Questions to keep in mind are:

  • Is it easy to spell?
  • Does it reflect your company name or product line?
  • Does the domain name match what your customers will be searching for online? The closer, the better.
  • Will it show up well when used in print advertising?
  • Need help registering the domain name? We can take care of that for you at no additional charge.

9. ASSEMBLE SITE CONTENT.

Inventory the content you already have in printed brochures, flyers or newsletters. Gather graphics or photos you have for logos, signs, posters, products, staff or personnel. Get your product database or other materials you want on your web site and we’ll put it together. Or, we can design graphics, compose the content, and create other material for you.

10. SET A TARGET DATE.

Set up a schedule of when you plan to review, write or give the site content, who you have to meet with to make decisions and a target date of when you want the site to be up and running. We’ll work with you to keep the development process on schedule.

Let’s chat and get started. Call us at 0330 229 0519 or by email.

Thinking about your new website design? Look at our website design guide that can help you get the juices flowing with a new website look, feel or functionality.

]]>
What is NAP in SEO? https://red15.media/what-is-nap-in-seo/ Tue, 20 Aug 2019 11:34:19 +0000 https://www.red15.dev.cc/?p=220603 In this blog post, we’ll look into what NAP is, why it matters in local SEO, plus how to get it right.

What is NAP?

The acronym NAP stands for Name, Address, Phone Number, and refers to the information that’s displayed about your business on any website that lists it. Now, if you want your business to rank high organically when someone runs a local search on Google or another search engine, paying attention to NAP consistency is imperative.

What is NAP consistency?

Your NAP data is consistent when your business name, address, and phone number are identically and accurately listed across all online platforms, including on your website, social media accounts, business listings and other third-party websites.

It must be mentioned that although NAP doesn’t officially include your website’s URL, you absolutely must make sure it’s also listed accurately and identically wherever it appears. So, don’t just focus solely on NAP, but on NAPU.

Since search engines focus on all the small things, having consistent NAP data doesn’t just mean providing the same basic info about your business, but formatting and spelling it the same way too.

If search engines come across inconsistent information about your business, they won’t be able to accurately tell who you are or where you’re located geographically. As a result, they’ll stop trusting your listing and will instead favour showing a company they’re more confident in in the local search results. Naturally, this has a negative impact on local rankings

Examples Of Good Bad NAP

Now imagine that all of these NAP variations are circulating the web. Which one is correct? If people have a hard time understanding which one is the right one, think about what search engines will think.

Whenever the correct NAP data about your business is displayed on a third-party website like a business listings directory or a social media page, search engines notice this and slightly increase your credibility, boosting your chances of getting organically ranked for queries that are related to your company. Even Google itself says that NAP is important for local SEO

The key point is that consistent NAP citations contribute to your website getting to page one of the local SERPs, getting more organic local traffic, more sales, and, consequently, growing your business in your key service areas.

Now that we’ve settled the basics, let’s delve into the nitty-gritty of what you can do to make the most of your NAP data.

Are You Telling Me To Take A Nap Meme

Double-check the paperwork

First off, officially registering your business requires you to fill out some paperwork. And, hopefully, you’ve made some copies for yourself before sending it out to the respective institutions.

So, do your best to get your hands on this documentation to check how you initially indicated your business’s official name, mailing address, and phone number.

If you haven’t relocated your business to a new address and if you haven’t changed the phone number, the information provided in your business’s registration papers should already be the information you specify on your website. This leads me to the next point.

Get your website in order

Your website is your main face to the online world that includes both people and search engines, so you definitely have to get your details right.

Start by cross-matching the data in your paperwork with that on your website to ensure the NAP info on your website is correct as well as consistent, with proper formatting, spelling and all.

The best practice for local businesses is to show the company’s name, address, and phone number both in the website’s header and footer.

Just make sure they both match. That way your NAP data will show up on every single one of your site’s pages. After all, search engines don’t index websites, they index pages!

You can then take your business’s proper name, address, phone number (and remember the URL) and share it with all third-party sites across the internet that mention you or are relevant to your business (but make sure to read to the end before rolling up your sleeves).

 

Get into the Google My Business game

Undoubtedly, the most popular and powerful search engine today is Google. This means that a whole lot of people are using it to look for products and services, including that of your business.

Now, since we’re focusing on the question of how to get search engines to trust your NAP data, it’s only logical to provide the correct information to Google in a place it will definitely look — your Google My Business page.

Under your Google My Business account, you must make sure that the name of your business, as well as the address and phone number are listed the exact same way as they are in the official registration documentation and on your website.

And then, you know the drill: if the NAP data doesn’t match, update it.

After the search giant verifies your business, you will see the correct NAP data about it in Google’s Local Pack when you or anyone else looks for your company. With some additional SEO magic, you can get your business to show up when people look for your service in your local area!

 

Update business directories and listings

It’s definitely worth listing your business on all reputable local, national, and/or industry-specific directories to get more traffic and citations, including local ones.

There are three types of directories where you can get NAP citations:

  • Local. Since such directories are linked to the city or region you conduct business in and only list relevant local businesses, getting into such directories reaffirms to search engines that you do exist and where.
  • National. Directories that work on a national level are perfect for getting more citations. They get far more visitors than local directories, but these people aren’t as targeted as those who use local directories, and, hence, are a bit less valuable.
  • Industry. Generally, such directories provide regional, niche-specific listings. Although they may be difficult to come across depending on your business’s niche, once you do find one, it makes complete sense to get listed in them to come up in search for service queries, such as plumbing, repairs, grooming, etc.

I want to emphasise that when checking your business’s listing in such directories, pay close attention to your full name, address, phone number, and URL address.

Just make sure the information you find or provide to such listings is consistent with what you found in your official paperwork, on your website, and on your Google My Business page. If that’s not the case, update them.

The last piece of advice I want to leave you with is to create a list of all the places that have a listing of your business. That way, you’ll be able to update it quickly and easily if you make any changes to your business’s name, address, phone number, or URL address.

Over to you

Now whenever you come across the acronym NAP in the context of local SEO, you’ll know exactly what it refers to (sad to confirm that it’s not a short period of sleep) and how to go about having consistent data on your business across the web.

The bottom line is that NAP can significantly impact your business’s local rankings as it provides potential clients and search engines alike with the most essential data on your company. So don’t rush and take your time to get your NAP data right!

]]>
The ROI of a New Website https://red15.media/roi-new-website/ Tue, 12 Feb 2019 18:52:03 +0000 https://www.redfifteen.dev.cc/?p=215788 In the world of business, any investment you make should create some kind of positive return. It’s a simple equation:

(Increase in Revenue – Cost) / Cost = Return on Investment

The decision to invest in a new website is no different. Your website is an absolute asset to your business. It’s a tool that helps attract and sell to prospective customers. With the right strategy, it can also be a resource to help maintain and increase the value of your existing customers. But how do you measure the ROI of a website? It’s much simpler than you may think.

How Your Website Benefits Your Business

Increased Visitors

A properly designed and developed website should generate increased visitors. With improvements in Search Engine Optimisation, as well as content strategy, you’ll be able to see an increase in the number of people viewing your website (i.e., more marketing reach). Our customers will often see a 5%-20% increase in visitors.

Better Conversions

Once a visitor is on your website, the goal is to get them to convert into a lead. Examples could be filling out a contact form, estimate form, requesting a resource, or purchasing a product. A website that looks and functions professionally has a HIGHER rate of conversions than a poorly designed site. For a website that gets 200 visitors a day, a 2% increase in conversion rate means 120 more leads a month!

Improved Brand Equity

Your brand’s reputation is a big deal. For many of our clients, their website serves as a “qualifying” tool as well. Meaning, if their sales team is trying to attract new business, their prospective customers might visit their website to qualify the legitimacy of the business. Despite great sales team efforts, a poorly designed website can lose you countless opportunities if it is unattractive to potential clients.

Improved Hiring Ability

If your company is trying to hire in a tight job market, your website can be one of the deciding factors for a potential employee. Your HR staff will appreciate the ability to use your site as a hiring asset, instead of a liability.

Existing Customer Retention

Many of the websites that we build include some sort of resource library or blog. This is a great way to retain your existing customers, encouraging them to use your website (and your business) as a resource. Developing this type of digital strategy through the use of your website can help you retain existing customers.

 

The Cost of a New Website

Referring to the ROI equation shown earlier, the “cost” of a new website plays an important role in your return on investment. The more money you spend on a website, the larger the increase in sales you need to have to make a positive return on your investment.

On the flip side, if you spend too little on a website, your new site will likely be lower quality and less effective. A poorly designed and developed website will lead to lower visitor counts, lower conversions, and can reflect poorly on your brand. When we do new website proposals for our clients, we always line item the budget and scope, so it allows our clients to have control over their investment costs. Prices for a custom website can range, but you can make smart decisions about how you make that investment.

 

Calculating The ROI of a New Website

Now that you know the various ways that you can improve your sales with the investment in a new website, we can start to perform return on investment calculations.

(Increase in Revenue – Cost) / Cost = Return on Investment

Let’s do a practice example. Let’s say a company is currently getting 50 leads a year through their (old) website, and each lead is worth £10,000. They are going to be investing £14,000 in a new website. Through increased visitors, higher conversions, and better branding, they are expecting more leads from their website.

If they get 10% more leads:
(£50,000 – £14,000) / £14,000 = 257% ROI

If they get 20% more leads:
(£100,000 – £14,000) / £14,000 = 614% ROI

If they get 30% more leads:
(£150,000 – £14,000) / £14,000 = 971% ROI

Worth it? We think so! The ROI calculation for your business will be heavily dependent on average sale price, lifetime value of an account, and volume of transactions. So be sure to do your math to see how a website investment would impact your specific business.

Want to learn more about The ROI of a New Website?

Check out the links below

How Can People Determine a Website’s ROI Before its Creation?

Website ROI: The return on investment for a website redesign

]]>
30+ HTML/CSS Handy Codes That All WordPress Users Should Know https://red15.media/30-html-css-handy-codes/ Sat, 26 Jan 2019 10:46:15 +0000 https://www.redfifteen.dev.cc/?p=215757 In a perfect world, everyone with a website or blog would take the time to understand coding, so they can use it to its full advantage. It can all be quite powerful.

I’m not going to get into the crazy stuff….because that would just add more to your brain overload, BUT I do think it’s beneficial to have a little cheat-sheet of the most used HTML codes…. so you can easily format/customise your blog, all by yourself!

All of the codes are copy & paste ready!

When you see what you need, you can take it & run.
I know WordPress’s dashboard has a lot of these links made super easy to customise in the editor….but what if you want to add special things to your sidebar/widgets/guest post?!

Please note: Your URL and Text does NOT have to be capitalized, I’m only doing that in my examples so it’s easy to distinguish from the rest & so you can see exactly what to replace when you’re adding in your own information.

1 – Manually Entering Images

<img src=”URL” />
How do you find the URL of an image?!
Well, if you’re in WordPress you can click on your “Media” Library.
Click on the image. And the URL should be displayed in the attachment details.

2 – Paragraph

<p>WHATEVER TEXT YOU WANT IN YOUR PARAGRAPH </p>

3 – Hyperlink Text

What if you want an image to be clickable?! I got that one covered to. It combines the code for the manually entered image, with the code above for the hyperlink.

<a href=”URL OF WEBPAGE YOU WANT TO LINK TO”>Text that you want to be clickable</a>
4 – Hyperlink Image

What if you want an image to be clickable?! I got that one covered to. It combines the code for the manually entered image, with the code above for the hyperlink.

<a href=”URL OF WEBPAGE YOU WANT TO LINK TO”><img src=”URL OF IMAGE”></a>
5 – Opening Hyperlink In A New Window

Not a problem. You would add this little code:

target=”blank”

Where would you add it? Take a look at this example:

<a href=”URL OF WEBPAGE YOU WANT TO LINK TO” target=”_blank” rel="noopener noreferrer">Text that you want to be clickable</a>
6 – Ordered Lists
<ol>
<li>List Item #1</li>
<li>List Item #2</li>
<li>List Item #3</li>
</ol>
7 – Unordered Lists
<ul>
<li>Bullet Item #1</li>
<li>Bullet Item #2</li>
<li>Bullet Item #3</li>
</ul>
8 – No Follow Links
<a href=”URL OF WEBPAGE YOU WANT TO LINK TO” rel=”nofollow”>Text that you want to be clickable</a>

By setting a link to “no follow” you are telling Google search bots not to follow that specific link.

9 – Link To Part Of A Page (Part 1 – Link)

Want to have a link that takes the user to another part of the same page? The code for that is easy, but it has two parts. The first part is the link that the user would actually click on. The second part is the area that the link would bring them to (the desintation).

This code goes where you want the clickable link to be:

<a href=”#SECTIONNAME”>Text that you want to be clickable</a>

Don’t forget the # in front of your section name. In the coding world that means “id”. So it’s like an identifier.

10 – Link To Part Of A Page (Part 2 – Destination)

This code would go to the specific point on your page, that you want the user to end up at when they click the link:

<div id=”#SECTIONNAME”></div>Text that you want to be clickable</a>
11 – Text Style Bold

This code will make your text appear bold.

<strong>TEXT THAT YOU WANT TO BE BOLD</strong>
12 – Text Style Underlined

This code will make your text appear underlined.

<u>TEXT THAT YOU WANT TO BE UNDERLINED</u>
13 – Text Style Italicised

This code will make your text appear italicised.

<em>TEXT THAT YOU WANT TO BE ITALICISED</em>
14 – Headings (h1-h6)

When it comes to headings, you have 6 options. 6? Yes, 6.
Usually, bloggers stick with headings 1-3.

<h1>WHATEVER YOU WANT YOUR HEADING TO BE</h1>

You can replace the code below with h2, h3, h4, h5, h6. So use the number of the heading, to define which one you want to use in the code. Notice that h1 is the biggest & h6 is the smallest.

15 – Subscript

Do you need certain letters or words to appear smaller & lower then the others? Use the subscript code:

<sub>WHATEVER TEXT YOU WANT SMALL & LOW</sub>
16 – Superscript

Do you need certain letters or words to appear smaller & higher then the others? Use the superscript code:

<sup>WHATEVER TEXT YOU WANT SMALL & HIGH</sup>
17 – Horizontal Line

Want to place a horizontal line in your post? Many people use this little HTML code to help visually break up content.

<hr />
18 – Line Break

Want to start a new line without adding a new paragraph? Use this code here:

<br />
19 – Strikethrough Text

Need to show that you’ve deleted or crossed out words in a document? This code will help give that crossed out look.

<del>TEXT YOU WANT CROSSED OUT</del>
20 – Blockquote

This HTML code can help show that a quote is…..a quote. It will emphasise the text with a large quotation.

<blockquote>QUOTE TEXT GOES HERE</blockquote>
21 – Width & Height Of An Image

Do you need your image to have a specific width & height to look right within your posts? Toss these bad boys in the image tag:

<img src=”URL OF THE IMAGE” width=”45” height=”45”>
22 – E-Mail Address Link

Sometimes you don’t want to have a contact form as your only source of communication with your users. Here’s how you add your e-mail address as a link! It makes e-mailing from your website super easy….with only one click:

<a href=”mailto:name@domainname.com”>E-mail Us!</a>

(You can change the “E-mail Us!” text to be anything you want!)

23 – E-mail Address Link With Default Subject Title

This code can be used if you want the user’s e-mail to hit your e-mail box with a specific subject title. I use “Hello There!” & I know that when I get an e-mail like that, that it came from this link!

(Please Note: Use %20 where the spaces between the words should go)

<a href=”mailto:name@domainname.com?subject=YOUR%20SUBJECT%20GOES%20HERE”>E-mail Us!</a>
24 – HTML Comment
<!--The comment that you don’t want user’s to see goes in between these dashes/arrows-->
25 – Font Colour

Want to change the colour of some of your text? It’s a great way to help it stand out a little, or emphasize parts of it. You can change the hexadecimal value to match any colour of your choice.

(Please note: Hexadecimal colour values are 6 digits, but don’t leave out the # in front of those digits)

<span style=”color:#09C2BB;”>WHATEVER TEXT YOU WANT DIFFERNT COLORED </span>
26 – Font Size

Looking to change the size of your text? Not a problem.

(Please note: My example is using pixels, which is “px” after the number. You can also use a percentage value (150%) or an em value (2em))

<span style=”font-size:36px;”>WHATEVER TEXT YOU WANT A DIFFERNT SIZE</span>
27 – Capitalised/Uppercase Text

Sometimes when I’m designing, I want to make all of my words capitalised, like in titles, KIND OF LIKE THIS (for example). If I didn’t have access to my style sheet, I could toss this code in:

<span style=”texttransform:uppercase;”>TEXT THAT YOU WANT TO BE CAPITALISED/UPPERCASE</span>
28 – Heading With A Different Font

You can replace the “Playfair Display” with the kind of font that you would like to use. It’s important to use web-friendly fonts. I usually find mine on Google Fonts & they actually give you a nice easy code to copy & paste, depending on the font you want to use.

You can change the h1 to any heading value 1-6.

<h1 style=”font-family: ‘Playfair Display’, sansserif;”>YOUR HEADING HERE</h1>
29 – Paragraph With A Different Font

The same rules as above apply here, the only difference is that the h1 is replaced with a “p”.

<p style=”font-family: ‘Playfair Display’, sansserif;”>YOUR PARAGRAPH TEXT HERE</p>
30 – Highlighted Text

This text will show up as if it was highlighted. The value that you would change is the hexadecimal value. The colour you chose would then show up as the “highlighter” colour.

<span style=”background-color: #09C2BB;”>HIGHLIGHTED TEXT GOES HERE </span>
31 – Aligned Paragraph

Your options for aligning paragraphs are: center, left, right, justify. Replace the alignment type in the code below to whichever style you would like.

<p style=”text-align: center;”>PARAGRAPH TEXT GOES HERE </p>
32 – Aligned Heading

Your options for aligning headings are: center, left, right, justify. Replace the alignment type, in the code below to whichever style you would like.
These alignments styles follow the same as above. The only difference is that the “p” is replaced with a h1-h6.

<h2 style=”text-align:justify;”>HEADING TEXT GOES HERE </h2>
33 – Letter Spacing In Headings

Ever wonder how some people get letters spaced out in certain headings and such? L I K E T H I S ! — This is how you do it:

<h1 style=”letterspacing:5px;”>YOUR HEADING HERE</h1>
34 – Line Height In Paragraphs

Sometimes, you might want the lines in your paragraphs to be a little bit more spaced out, like in this one. (Please Note: CSS changes like this, should be made in the style sheet. Too many in-line styles could slow down, or break your website)


<p style="”line-height: 2px;">Sometimes, you might want the lines in your paragraphs to be a little bit more spaced out, like in this one. (Please Note: CSS changes like this, should be made in the style sheet. Too many in-line styles could slow down, or break your website)</p>
35 – Border Around A Heading
<h2 style=”border:1px solid #cccccc;”>HEADING THAT YOU WANT THE BORDER AROUND</h2>
36 – Border Around A Paragraph
<p style=”border:1px solid #cccccc;”>PARAGRAPH THAT YOU WANT THE BORDER AROUND</p>
37 – Paragraph Border With White Space
<p style=”border:1px solid #cccccc; padding:10px;”>PARAGRAPH THAT YOU WANT THE BORDER AROUND </p>
]]>
Define your Website Keywords https://red15.media/define-website-keywords/ Tue, 06 Nov 2018 08:33:46 +0000 https://www.redfifteen.dev.cc/?p=215536 Sit down and plan your Keywords

Think about keywords your potential customers might type into a search engine.

When a potential customer sits down at Google, what words do they type in?

  • Which keywords are CLOSE to a decision to buy?
  • Which customer segments use which keywords, and how might keywords differ among your customer segments?
  • Which keywords match which product/service lines as produced by your company?

Conduct a Keyword Planning Session

We highly recommend that you organise a formal keyword planning session with your marketing team. This might be just you by yourself, or it might be your CEO, your marketing manager, and a few from the sales staff. Devote at least ONE HOUR to planning keywords.

  • Think about the keywords your customers are typing into Google. Try not to miss any possible keyword combinations!
  • Do this, first, individually – get a piece of paper, and write keyword ideas down WITHOUT talking to the others in your group.
  • Don’t be shy. Don’t leave anything out. The aim is to get EVERYTHING on paper.
  • Then have a group session and go over all the keywords each person has identified.
  • Write all possible keywords on a whiteboard, a piece of paper, or a Word / Google doc.

Don’t restrict yourself because there are no wrong answers. The aim is to get the complete “list” of all possible keywords that customers might type into Google.

“Think like a customer.”

 

You are your customer sitting at his or her computer on Google:

  • You are an entirely new, novice customer. 

Pretend you know next to nothing. What words or phrases would you type?

  • Segment your customers into “buyer personas.”

What keywords would each group use, and how would they differ from other groups?

  • Are there any “helper” words that a potential customer might use?

Common helper words specify a location for example. Others words like “cheap,” “free,” “trial,” or “information.”

  • Don’t miss the synonyms!

If you are a “Launderette,” don’t miss “dry cleaner” or “laundry service.” If you are a “Computer repair expert,” don’t miss “Computer repair consultant.”

For now, don’t worry about the organisation of your keywords. Write down every word that you think off – synonyms, competitor names, misspellings, alternative word orders. Let your mind wander.

Remember that this is the keyword discovery phase, so don’t exclude anything!

 

Use Google tricks to identify possible keywords

With a list of just a few keywords from your brainstorm session, it’s time to turn to some Google tricks and tools to beef up your keyword list from these “starter” words. Here are my favourite strategies starting with Google’s free tools.

First, go to Google and start typing your keyword. Pay attention to the pull-down menu that automatically appears. This feature is called Google Suggest or Autocomplete and uses actual user queries. It’s a quick and easy way to find “helper” words for any given search phrase. You can also place a space (hit your space bar) after your target keyword and then go through the alphabet typing “a”, “b”, “c” etc.

Here’s a screenshot of Google Suggest using the key phrase “car insurance:”

Hit your space key after the last letter of the last keyword (e.g., after car insurance) and more keyword suggestions appear. You can also type the letters of the alphabet – a, b, c, etc. and Google will give you suggestions.

Here’s a screenshot for the letter a, b, c and d:

Second, type in one of your target keyword phrases and scroll to the bottom of the Google search page. Google will often give you related searches based on what people often search on after their original search.

Here’s a screenshot of Google’s related keywords for “car insurance” –

Note the helper words it tells you people use to search. Are these not great clues as to how customers search Google? As you look at Google autocomplete and related searches, add these keywords to your master list.

 

Try UberSuggest

A fantastic free third-party tool that pulls data from Bing search queries is Ubersuggest at https://neilpatel.com/ubersuggest/. It types through the alphabet for you and gives you nifty keywords.

Spend some quality time with the Google tools as well as Ubersuggest.io, using your “starter” keywords and looking for synonyms and helper words.

These three Google tricks are great ways to find helper words, related phrases, and synonyms for your target keywords and key phrases.

For your third TODO, open up your “keyword planning worksheet” and write down some keyword ideas garnered from these free tools. You want a messy, broad and complete list of the “universe” of possible customer keywords via your keyword planning process, via reverse engineering your competitors, and now via Google tools such as autocomplete and related searches.

Keyword Tools

Seed Keywords

http://www.seedkeywords.com/

This is a wonderful human/machine tool. Gather your team together (or they can be in diverse cities). Create a prompt, such as ‘you’re hungry and you love Italian food, what would you search for?’ This then creates a ‘workspace’, and as people type in their ideas, it consolidates them into a master list. Excellent and fun tool for keyword brainstorming!

SERPS.com Keyword Tool

https://serps.com/tools/keyword-research/

Bye bye keyword planner and hello Keyword Tool. SERPS.com has done a great job on this easy-to-use, powerful, and FREE alternative to Google’s Keyword Planner.

SEO Chat Keyword Tool

http://tools.seochat.com/tools/suggest-tool/

This most awesome keyword suggest tool is like Ubersuggest but pulls keyword suggestions not just from Google or Bing, but from YouTube, Amazon, etc. Awesome for keyword brainstorming.

Bing Webmaster Tools

http://bing.com/toolbox/webmaster

Bing is an excellent tool for keyword discovery.

Keyword It

http://www.keyworddit.com/

Most keyword tools are great at taking a ‘core’ keyword and helping you find the ‘helpers.’ This tool is a messy but great way to look for broader keyword ideas. It is excellent for EARLY keyword research and brainstorming!

UberSuggest

https://ubersuggest.io/

This tool pulls the “autocomplete” data from Bing and provides you with an easy way to “shop” for keywords.

Keyword Niche Finder

http://wordstream.com/keyword-niche-finder

This tool is about finding related keywords. Enter you’re a target keyword; the tool will generate a list of closely related keywords. Then click on any one of those, and the right-hand side of the screen will show clusters of those related tools. It is a useful tool for keyword discovery, not unlike Google’s Wonder Wheel or related searches.

Keyword Spy

http://www.keywordspy.com/

KeywordSpy currently operates in UK, USA, Australia and Canada. Through this keyword tool and software, you can perform advanced keyword research and keyword tracking to study what your competitors have been advertising in their AdWords campaigns.

Keyword Finder

https://kwfinder.com/

An enjoyable, exciting tool to discover keywords. Input some keywords, and get quick ideas for related terms, helper words, and more.

SEM Rush

https://www.semrush.com/

Enter your competitors’ domain/URL, and SEM Rush returns a list of AdWords keywords they are using and their organic keywords.

Google AdWords Keyword Planner

https://adwords.google.com/ko/KeywordPlanner/Standalone/Home

Who got the data? Google got the data. Use the Keyword Planner for keyword discovery for both SEO and AdWords, but be sure to know how to use it. Not the most straightforward user interface, and remember it ONLY gives data for EXACT match types. NOTE: you MUST have a paid account to use, and be LOGGED IN

Free Negative Keyword Tool

https://www.wordstream.com/negative-keywords?dt=1

This tool gives you ‘food for thought’ regarding possible negative keywords. Negative keywords are critical for AdWords since you pay per click – use this tool to help you find words you DO NOT WANT.

Thesaurus.com

http://thesaurus.com

Enter a search term such as, ‘solicitor,’ and find relevant synonyms and keyword ideas such as ‘counsellor,’ ‘barrister,’ ‘lawyer,’ etc. Great for keyword discovery!

Yoast Keyword Suggest Tool

https://yoast.com/suggest/

Another tool based on Google Suggest. The interface is not sexy but it works.

Twinword Keyword Tool

https://www.twinword.com/ideas/

Billed as the first “LSI” (Latent Semantic Indexing) tool and the first semantic keyword research tool that can sort by relevance. Useful for keyword discovery and finding related words, especially when writing a blog post.

Soovle

http://soovle.com

Let the web help – generate your keywords, that is. Type a keyword or phrase that interests you for SEO into Soovle, and this nifty tool will generate phrase upon phrase of helper keywords. Very useful for idea generation and blogging.

MOZ Keyword Explorer

https://moz.com/explorer

Another pretty good keyword discovery tool from the cool dudes (and dudettes) at MOZ.

SEO Chat’s Related Keyword Tool

http://tools.seochat.com/tools/related-keywords-tool

Another tool to find related keywords.

Danzambonini Keyword Tool

http://seo.danzambonini.com/

Input a few keywords, and this tool will mix and match them into phrases.

Google Trends

https://trends.google.com/trends/

Use Google’s interface to monitor keyword trends! This tool is like the person in High School voted ‘most likely to succeed’, and then he utterly failed, and now is either in jail, homeless or dead. Google has ALL the cool trending information on the search, and yet they produce this pathetic, useless, teasy-tease tool. Oh, Google – you are such a tease!

Google Correlate

http://google.com/trends/correlate

Built on Insights for Search, this tool attempts to allow you to enter a search term (say, ‘Cakes’) and find what other search terms correlate in search trend activity with that term. Not that useful (yet) but since trend spotting is a very important marketing tool, it does make our list.

Ferzy Keyword Tool

https://ferzy.com/

Another good, solid, and free keyword tool.

Keyword Tool

http://keywordtool.io

Similar to Ubersuggest, this tool builds upon Google Suggest to provide a list of ‘helper’ words and phrases. For example, enter insoles, and you’ll see shoe insoles, insoles for runners, etc. It also provides questions containing the keyword users enter when searching Google and keyword suggestions for YouTube, Bing and Apple App Store. Great for finding helper words as part of keyword research. Additional related data like keyword search volume and CPC requires paid account.

Bruce Clay’s SEO Toolset Tools

http://www.seotoolset.com/tools/free-tools/

Bruce Clay is a guru in SEO. Use this page to access many of his free tools. The best is Single Page Analyser, Link Analysis Report, Keyword Suggestion Tool. Useful mainly for keyword discovery and checking your page tags vs target keywords.

]]>
Define Your BVP, Identify Your Target Customers and Your Marketing Goals https://red15.media/define-bvp-identify-target-customers-marketing-goals/ Tue, 30 Oct 2018 10:07:10 +0000 https://www.redfifteen.dev.cc/?p=215479 Plan how you intend to build credibility with potential customers so they are convinced you can solve their problem

Is the purpose of your website to get sales leads, or to sell products? Although SEO can tell you how to get to the top of Google, it can’t define your company’s goals or your potential customers. For this reason, you need to have a clear vision of your sales funnel starting at the customer needs and then proceeding as follows:

Google search query → landing on your website → sales inquiry → back and forth → actual sale

Let’s get started!

Define Your Business Value Proposition

What does your business sell? Who wants it, and why?

A “business value proposition” or BVP for short, is a statement briefly describing the value your business delivers to customers. For example:

  • Like taxis except for cleaner, safer, cheaper, nice smelling and they actually arrive – Uber
  • Like hotels except you get more for less – Airbnb
  • Like post-it notes, except on your computer – Trello
  • Like your brain, except you can’t forget – Evernote

If the part after the “except” is something customers care enough about to talk about, then you are off to a good start. If your business has no unique value customers care about, then you are in trouble.

You provide something that other people want, what is it?

Define Your Business Value Proposition

One way to help define your BVP is to look at other businesses on the Web, and “reverse engineer” their BVPs. Here are some examples

  • For a computer repair shop located in York, the business value proposition is it provides computers and laptop repair services to people living or working in York who need to get their devices repaired quick, efficiently and at an affordable rate.
  • For a Liverpool based mortgage broker, the business value proposition is to help people get cheap mortgages easily.

For any business, a BVP is your “Elevator Pitch” to a potential customer.

What do you offer, that they want?

Identify Your Target Customers by Segment or Personas

Your BVP clearly describes the relationship between what you sell and what the customer wants. Now dig deeper:

  • Segment your customers into groups or what is called “customer personas.”
  • Think about a potential customer.
    • What does he/she look like?
    • What does he/she want?
    • What are his or her pain points?

Think about their unique characteristics and needs. And how your product/service addresses those needs. A watch repair based in Leeds might segment its customers into the following personas:

  • Leeds office workers who are seeking quick and convenient watch repairs on their lunch hours (Budget and time conscious).
  • Leeds residents who own stylish, luxury watch brands like Tag Heuer, Breitling or Rolex watches looking for expert repairs. (Luxury watch lovers).
  • An estate agent based in London might segment his customers by space need – office, warehouse, retail. There might be a segmentation based on people looking to rent vs buy.
  • A Swindon based divorce lawyer might segment his customers or clients into male vs female, or people with substantial property vs people without, people who have children vs people who do not.

In conclusion, a “segment” or “buyer persona” is a group of like-minded customers.

Establish Marketing Goals

Now it’s time to think about realistic goals or actions for your website. For most businesses, a good goal is to get an email address or an inquiry in exchange for something free such as a free consult, eBook, or webinar. With this in mind, a divorce lawyer might want a possible client to reach out for a free phone consult, and a computer repair shop might want people to call or email to discuss their laptop and computer repair needs, or maybe to ask for directions to the repair centre. Consequently, most marketing goals on the Web usually boil down to

  • A website registration, contact form, or email via the website – for a free consult, a software download, a free e-book download, a newsletter sign up, etc.
  • A sale – an e-commerce transaction such as the purchase of a fishing rod on an e-store, or an iPhone cover via PayPal.

Here’s a screenshot from https://www.moneysupermarket.com/mortgages/, one of the Uk’s top sites for the Google search “mortgage,”:

 

Money Super Market.com knows what it wants: in the first place, to rank at the top of Google search for “mortgage,” secondly, to get the click; and thirdly, for a potential customer to start towards the goal, i.e. the process of finding a lender (and giving the website his name, email address and phone number for a sales follow up!). Your process and goals are perhaps as follows:

  1. Rank high on a Google Rank high on a Google search query (“mortgage” in this case).
  2. Get the click Get the click from Google to your website.
  3. Take the “first step” or “goal” When they land, get them to take the “first step” or “goal” (usually fill out a feedback form, send an email via the website).
  4. Follow up Follow up with them by email or phone, if necessary, to complete the sales process.

The Marketing Hourglass

You’ve probably heard of a marketing or sales funnel, right? New leads pour into the top and funnel through a system and subsequently out of the bottom as new customers/clients. In this modern age of marketing, chasing customers is out, and developing long-term relationships with repeat customers is in. Leads convert into loyal customers. Consequently, your profits increase through repeat sales without the cost associated with acquiring new customers. There are seven phases to the marketing hourglass.

Know > Like > Trust > Try > Buy > Repeat > Refer

As you can see, the process is self-explanatory. The goal is to convert customers into brand advocates so they refer you to more customers. In due time this will help your business grow organically online.

Make your own “first step” non-threatening, and easy!

Don’t attempt to go from a website landing to a significant purchase; instead break the process into smaller, more manageable, and less intimidating “baby steps.” One of the best early steps in your goals is to give away something like a free consultation, free eBook, or free Webinar.

IN EXCHANGE FOR CONTACT INFORMATION, GIVE AWAY SOMETHING FREE

People love free stuff and will give away their email and phone contact information for something free that is also useful. From your viewpoint, this then gives you their email and phone number for you and your sales staff to follow up on. For this reason having something free (a free consultation, a free e-book download) is a tried and true way to make the first step of your ladder easy and non-threatening. In light of this, think of a free sample or money back offer, anything that reduces the risk of making the first buying decision. Using this strategy, make the first step of your sales ladder exciting, enticing, and free!

Don’t Make Customers Think!

Your customers are busy, stressed people. The phone is ringing, the baby is screaming. They’re busy people. Therefore the design of your website needs to be easy and non-threatening from the viewpoint of a customer. Think about this “as if” you were “inside” the head of the customer, using the example of a person who has international tax problems and is looking for an accountant with knowledge of international tax issue. She would be thinking something like the following:

1. The customer identifies a need. “I have income tax issues concerning international taxes. I need help doing my bookkeeping and preparing my taxes for the UK, and international tax compliance.”

2. The customer turns to Google. “I think I’ll search Google for ‘international tax accountants’ in London, UK” (which is where he lives).

3. Customer refines his keywords. “I will type into Google searches such as ‘international tax accountant,’ ‘accountant for International Tax problems’, ‘accounting firm overseas taxation in London.’”

4. The customer browses Google results. “I will browse the first three or four listings on Google (ignoring the ads), and click over to the first website at the top of Google.

5. The customer clicks FROM Google TO each site. He thinks to himself, “Hm. This website looks interesting! They seem to do international taxes, but I don’t know…what else is on this website?”

6. The customer sees a free offer, or first easy step on the sales ladder. “Oh look, they have a YouTube video that explains their company, let me watch that.”

7. The customer takes the next easy, non-threatening step on the sales ladder. “That was pretty good, but oh look, they have a ‘free consultation by phone’ offer. Let me fill out the feedback form with my name, email address, telephone number, and a good time to call.”

8. The customer transitions from the Web to human to human interaction. Ring, ring. “Who is it?”

“ABC Accountants, we see you are interested in our free 20-minute consult.”

“Yes, I am… I have these international tax problems”. The conversation with the customer begins.

9. The customer completes the sale. Once you establish trust, the customer signs up for the service. By the time you get to the end of the process hopefully, the lead turns into a sale. With this in mind, take out a piece of paper, and outline steps similar to the ones above. Work backwards from 9 to 1, and customise the process for your own business, product, and service.

Don’t make customers think!

Don’t make your site hard to navigate! Take a moment and look at your web pages from the perspective of a Google searcher. Does it answer a search question? Is the “next step” or “goal” easy to see? Does it look easy or free to take that “next step.” Don’t make customers think! Don’t make customers hunt for goals, or they’ll bounce back to Google and be gone. It’s a good idea to get friends, family, or others outside your business to come in and have them look at your site, and attempt to find your goals. If they have trouble, then you need to review your website to make it easy.

“KISS: keep it simple, stupid” is a good slogan for effective website design!

If the average people can understand your website, and can clearly see the “next step” that they should take like a free consultation, free webinar, or free eBook download, then your website works. If not, you need to redesign it.   To-do List:

  1. Define Your Business Value Proposition
  2. Identify Your Target Customers by Segment
  3. Establish Marketing Goals

Goals and measurability go hand-in-hand.

]]>
What Is Facebook Pixel & How Can It Help Your Business https://red15.media/facebook-pixel-can-help-business/ Tue, 16 Oct 2018 04:39:20 +0000 https://www.redfifteen.dev.cc/?p=215052

What is Facebook pixel?

Facebook pixel is a bit of code that you place on your website that allows you to track conversions from Facebook Ads, optimise ads based on users who have visited your website, build targeted audiences for future Facebook Ads and re-market to people who have visited your website.

Benefits of using a Facebook pixel

Collecting information about the people who visit your website and their interest allows you to build targeted adverts on Facebook that will have a higher return on investment (ROI).

Benefits include:

Tracking Conversions

The Facebook pixel allows you to monitor what people do once they visit your website after clicking on your Facebook Ad, this will enable you to see if your advertising is working or not.

You can even track customers across multiple devices, so you know if people tend to see your adverts on their mobile but switch to a desktop before buying online. This information can be used for you to tweak your advertising to improve the ROI.

Re-marketing

The Facebook Pixel also allows you to show Ads to people who have already visited your website. People don’t always buy on their first visit to a website, tracking who visits your site allows you to remind them about your company, services and products.

This feature alone is why you should install the Facebook pixel on your website now even if you don’t plan on using it straight away so you can start building your audience information.

Create lookalike audiences

Facebook has a fantastic feature where you can use the information you have gathered from existing website visitors to create lookalike audiences to advertise too. It can analyse data such as people who have similar likes, interests, and demographics.

Run effective ads

The Facebook Pixel allows you to improve your ads based on tracking how will they convert. You can also use Facebook pixel data to ensure your ads are seen by the people who are most likely to take your desired action.

If you need help with setting up your Facebook Pixel or running Facebook Ads? Get in touch with us today!

]]>
How to prepare photos for your website https://red15.media/prepare-photos-website/ Sun, 09 Sep 2018 17:24:56 +0000 https://www.redfifteen.dev.cc/?p=215045 If I was to tell you that 40% of users will abandon a website that take more than 3 seconds to load and that Google has confirmed that site loading speed is a ranking factor.

What would you do to speed up your site? Do you know what is slowing it down? It’s clear that a fast loading website is important but how do you optimise your site?

One of the simplest ways to speed up a website is to optimise images and photos before you upload them.

Below are the two steps you need to take to do this to help improve your website speed.

  1. Resize your image to the correct dimensions
  2. Optimise file size using ShortPixel or TinyPNG

Read on for more detail about each step.

Step 1: Resize your image

Resizing your photo to the correct size is the first step to making sure you’re not loading bigger images that you need to. The majority of digital cameras and phones will save photos at the highest possible resolution which is usually many times bigger than what it needs to display on the web. A 1-megapixel photo is about 1200 pixels × 900 pixels which is a good size for most websites. Unless you still have a fax machine, it’s very likely that the camera/phone you are using takes photos much larger than 1 megapixel, so it’s important to reduce this size first.

What size should I resize too?

The dimensions you should resize to depends on where you want the photo on your site and in most cases the photo will not need to be bigger than 1200 pixels wide by 900 pixels high. Consult your web designer/developer to ask for the exact dimensions if you are not sure. You can also quite easily use Google Chrome’s “inspect element” feature to see the size of any element on a web page.

How do I resize?

Now that you know that you need to resize, how do you do it? You need a graphics editing program. My workflow goes something like this:

  1. Open image in Photoshop
  2. Perform any touch ups or small edits and cropping
  3. Save the image for web and devices
  4. Select PNG if I need transparency or JPEG if I don’t. JPEG high is usually what I’ll save my images as.
  5. Optimise image file size (more detail below)

Unless you need Photoshop for your profession, then it’s probably unlikely that you have a copy. Thankfully, there are great Photoshop alternatives that are much more lightweight and can quickly help you crop your images to the correct size:

  • Kraken.io A great benefit of Kraken.io is that it lets you resize the image while it’s system optimises it for you. Two steps in one are always good!
  • Paint.net Simple image editing tool for Windows.
  • Pixlr Photo editing program for Mac, Windows, iOS and Android
  • Skitch Amazing screenshot tool from the folks that brought us Evernote.

Step 2: Optimise file size

Photos contain metadata that takes up space and increases the size of the photo. Unless you have specific reasons to keep this content, it can be stripped away without affecting photo quality at all. After you have resized your image, upload the saved image to ShortPixel or TinyPNG to optimise the image and see how much you can save.

For an even faster workflow, TinyPNG has a Photoshop plugin, and Kraken.io has a WordPress plugin. TinyPNG is an excellent tool and super fast to use. Their Panda mascot even congratulates you on your sweet image optimisation skills. Now that your image is resized and optimised you’re ready to upload it to your site. Don’t stop now, keep the panda happy and optimise all your images!

]]>
How to Claim your ‘Google My Business’ Page https://red15.media/claim-google-business-page/ Thu, 30 Aug 2018 09:16:33 +0000 https://www.redfifteen.dev.cc/?p=215021 Most business owners are going crazy over Google search rankings, incorporating different SEO tactics to get noticed in search engines. But SEO is made up of multiple puzzle pieces all working together to help your site develop a strong organic presence. One of these pieces is Google My Business.

What exactly is Google My Business?

Google My Business is an essential tool that allows you to manage how your business will appear and perform in Google search engine. This is where customers will find you through apps like Google+, Google Maps, and of course, organic search results whatever device they’re using. You may be asking, what’s the use of having Google My Business if I already have an efficient SEO system in place? To answer, My Business is essential to gaining local visibility. Think of Google as a directory of sorts, displaying business information like addresses, phone numbers, operating hours, and even photos relating to your business across multiple Google platforms. When Google sees you have a strong local presence, it will rank you high when a customer searches for a specific product or service within your community.

Setting up a Google My Business Account

  1. Sign up. You can use your personal Gmail or Google+ account but it’s best to create a separate account for your business. You can sign in via https://www.google.com/business/ or create a business account.
  2. Add your business. When you’re logged in, type in your business name and address in the search box. Google will generate a list of businesses from your search, and from here, you can choose the business you want to claim. Don’t worry if you can’t find it. You can simply choose “Add your business” and provide the needed details in the form.

You will be asked to choose your business type, whether it’s a storefront, brand or service area.

  1. Verification. Google will send you a verification code, which is typically sent via mail (to verify the address you’re trying to claim). Now, be patient because this may take a week or two. Apart from the code, the postcard will also contain a few instructions on how you can verify your My Business account.
  2. Update and manage your business profile. While waiting for your verification code, you can proceed with profile updates. You can upload your logo, cover image and other photos related to your business, such as storefront photos, photos of your products, photos of your staff, and many others. You can also start linking your website.

Provide contact details and opening hours. Remember to be consistent in your address format. You can also start getting reviews for your business. The reviews are especially helpful in improving your online presence, as well as building your reputation online. Don’t forget to make occasional updates on your business page so that your customers know you’re still active. Upload new photos, post announcements or share some blog posts. Once or twice a month is fine. And you’re all set. Google My Business is an amazing tool, but to get the most out of it, you have to make sure your site is in tiptop condition. Create local content (with local keywords and business location) and optimise it. Have your customers provide testimonials for your site and ask them to leave reviews on your business page as well. Make your site and business page awesome.

]]>