What is Responsive Web Design?

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Responsive Web Design is the approach to Web Design that looks to provide optimal viewing experiences across a wide range of devices, browsers and platforms.

This approach provides the user with easier to read content and navigation with minimal need to resize or pan across a web page.

Responsive Web DesignA site designed using this Responsive Web Design approach adapts the layout of the content to fit the viewing environment. This basically means that the content on a site changes their shape and position in order to fit everything horizontally on the screen and prevent any content overlapping the side edges of the screen. This, therefore, prevents any need of efforts to pan across a web page in order to get to areas that previously would not be seen.

For those who want to see how this works, most sites now do support Responsive Web Design and you can resize the browser windows width to see how the elements adapt to the width in which the window changes to.

This approach has mainly come along with the generation of Smartphones & Tablets, with businesses looking to make the same viewing experience on a computer possible on these new devices and accessible anytime, anywhere.

With mobile technology leading the way, Responsive Web Design is becoming more and more a necessity rather than a luxury. As current mobile usage has exceeded the amount of time we spend on our computers, businesses are in need of ensuring their content can be easily viewed by the public on these mobile devices, perhaps even more important than viewing it on their computers.

Of course, this is not to say forget about desktop computers and laptops, but current trends are leaning towards a “Mobile First” approach for Web Design where sites are being designed for the Mobile layout first, then built up to a full-scale computer viewing experience.

Overall, it is just a matter of keeping track of how people are finding information online and with what medium they are using to view them. Having a good grasp of where technology is leading us and following current trends of online usage will provide a steadier and easier transition for those who understand what changes are needed to be made to keep consumers satisfied.